About Me

I spent seven years in the banking industry, working in operations and sales. From a rural bank to one of the largest banks in the Philippines, I learned how to work with precision, hit targets, and deliver results under pressure. Banking trained me to think in numbers, follow systems, and understand how growth really works.

But in 2022, I made a bold move.

I left the traditional corporate path and stepped into the digital world. I started working from home as an SEO specialist for a US-based company — with no formal background in marketing or tech. What I had was discipline, curiosity, and the drive to learn. I taught myself SEO from the ground up. I studied through articles, tutorials, and hands-on practice. 

Today, my work focuses on keyword research and mapping, on-page SEO, and improving website content to match search intent. I’m also continuously learning more about off-page SEO, technical SEO, reporting, data analysis, and Generative Engine Optimization (GEO).

My journey is proof that skills can be learned, industries can be changed, and growth begins when you decide to take the leap.